
Course Type: Blended
Course Code: bBP
Course Description: This course provides practical tools to design a comprehensive business plan. Learners will explore purpose, mission, and vision development, examine the market context and consumer behavior, identify and create business opportunities, align the people and organizational structure, forecast finances, and plan for risks and contingencies. Emphasis is placed on combining strategic thinking with persuasive business writing to communicate ideas effectively. By the end, students will produce a fully developed plan that integrates research, people, and strategy to support organizational growth and investment decisions.
Course Details: